“Powered by Slyce, Purchase Decision Network Debuts First Ever Visual Search Application for Grocery Retail Launching “Snap2Add” in Leading “Shopper” App.
The launch immediately delivers Slyce technology to 1.75 million new consumers and enables “Shopper” App users to “Snap2Add” grocery items for the very first time.
TORONTO, ONTARIO—(Marketwired - Jan. 6, 2015)
Visual product search platform Slyce Inc. (“Slyce”) (TSX VENTURE:SLC) today announced the debut integration of its image recognition platform for grocery retailing within Purchase Decision Network’s (PDN) leading grocery list creation App “Shopper”.
The “Snap2Add” functionality enables over 1.75 million users of “Shopper” to snap photos of grocery products around their home - including non-packaged items such as fruit and vegetables - and have them recognized and immediately added to their mobile shopping lists where they can instantly ensure product availability, achieve best pricing and automatically access coupon offers.
Creation of highly-targeted advertising network for CPG advertisers
”Snap2Add” is a first-of-its-kind, grocery-based image recognition application in the market and will seek to eventually replace existing technologies such as complex barcode-scanning altogether. It also creates a highly-targeted sponsored advertising network for CPG advertisers. As an example, brand sponsorships would allow brands to appear throughout a targeted users’ entire experience or, alternatively, repeatedly appear as one of the listings for a relevant food category.”