“Visual Search Company Slyce Inc. (TSX VENTURE:SLC) today announced it has signed an exclusive agreement with The Purchase Decision Network (PDN), to provide visual product search services for their own “Shopper” App (www.myshopperapp.com) and other 3rd party shopping apps within their network.
PDN currently powers 10MM shopping trips by 2MM shoppers monthly across the different shopping experiences provided by its publishing partners.
The Slyce Inc. visual search technology will allow users to snap photos of grocery products around their home, including non-packaged items such as fruit and vegetables, and have them recognized and immediately added to their mobile shopping lists.
Once lists have been created in PDN’s Shopper App, grocery coupons, supermarket flyers and daily deals from brands and retailers are automatically matched against them.
Slyce and PDN will share in monetization vehicles around the integration, including targeted ad units, local offers and affiliate product purchase opportunities.
Slyce CEO Mark Elfenbein said, “This partnership represents a winning scenario for everyone involved. Together, Slyce and PDN are giving users access to an innovative and intuitive way to easily add items to their shopping list and also creating valuable real estate for CPG companies and advertisers to reach shoppers at the time of purchase intent.””